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Classic Kids’ Lovie Project and the Primo Center

Eight years ago, Classic Kids owner and friend of the Primo Center, Julie Floyd blessed our children and their mommies with new “lovies” from The Lovie Project. We are thrilled to be chosen once again to be the recipients of this thoughtful endeavor. Lovies are an integral component of Primo Center’s programming. They help provide immediate comfort and the establishment of trust with our staff. We are grateful to Julie for her ongoing generosity and re-activation of The Lovie Project.

Created by Classic Kids founder, Julie Floyd in 2011, The Lovie Project was quickly embraced by Classic Kids photographers from New York to San Francisco, photographing hundreds of well-loved toys, from threadbare teddy bears to tattered blankets. From May 12 through June 15, Classic Kids will again be photographing lovies.

Lovie photo shoots are FREE with the donation of a new lovie and all the new lovies collected will be delivered to the Primo Center in Chicago. Children entering the shelter will have the opportunity to choose their new special friend from donated lovies. In a world filled with difficult circumstances, having that one special friend can mean so much to a child.

“The Lovie Project is one of the best things we’ve done in our 25-year history,” says Floyd. “Working with lovies as subjects is really fun. They truly hold a special place in children’s hearts and that love comes through in the photographs. Seeing children choose a lovie of their very own at the local shelters has been incredibly moving for all of us.” 

In addition to providing much needed comfort items to children in need, a portion of all lovie project print and product sales will be contributed to the Primo Center.  Floyd explains, “This is a great opportunity to create meaningful pieces of artwork that are not only beautiful but also great conversation pieces to help a very worthy cause.”

Lovie photo sessions will be offered in all ten Classic Kids studios across the country to include Manhattan, Chicago, San Francisco, Los Angeles and Greenwich. Lovies may also be sent to studios by mail. To locate studios and schedule appointments, please visit: www.classickids.com.  

About Classic Kids

Classic Kids Photography is a high-end, nationally distinguished boutique photography company specializing in portraits of children and their families, including pets. This year marks their 25th year in business.

For more information about The Lovie Project or Classic Kids Photography, please visit:

Media Contact:
Julie Floyd

Classic Kids Photography